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The signage industry talks green


May 26, 2009 | By Sushil Burkul and Gregory Alvares

From hand painted signboards to modern digital displays, the outdoor signage industry is changing and growing. Digital signage inkjet printing technology is continuing to improve, becoming more sophisticated and affordable  — especially in relation to media and quality content. The market size of this industry is difficult to come by but our own estimate of the industry’s turnover not counting the vertical real estate is in the region of Rs. 1,800 crore contributed by approximately 1500 signage printers. ...cont´d

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