Timex Significantly Increases Return on Ad Spend with Omniture SearchCenter

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Omniture, an Adobe company announced that Timex has achieved an ongoing return on ad spend as high as 500 percent on the company’s website, Timex.com, with Omniture SearchCenter and Omniture SiteCatalyst. The company realized that Timex.com had the potential to become a powerful resource for its customers to interact with product information, find local retailers and purchase products on the site. With SearchCenter and SiteCatalyst, Timex was able to increase website traffic by efficiently managing keyword searches across all major search engines and automating the management of pay-per-click campaigns, while receiving real-time data about where and why customers were navigating to or away from the site. ...cont´d

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