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May 25, 2012 | drupa 2012 | Newsletter | About Us | Sitemap | 
Trends in print media penetration
IRS 2006 says, reach is 24 per cent
April 08, 2006
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In the past three years, the mass media penetration seems to be on the wane. TV has grown by a meagre 1 per cent in three years, but print media has maintained its share in the rural market, Curiously enough, radio is the only medium where listenership is almost same — around 21 per cent and 20 per cent, respectively, in urban and rural segments. ...cont´d
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Indian Printer and Publisher Magazine
Volume 33, No. 5 May 2012
Founded in 1979, Indian Printer and Publisher reaches the decision makers of South Asia's fast growing publishing and printing industries every month.
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