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Upselling the Hindi daily

Dainik Jagran launches national edition
August 03, 2009 | By Rahul

Dainik Jagran launched its Rashtriya Sanskaran (National Edition) on 7 June 2009. While the new broadsheet will have the same name, ‘Dainik Jagran’, the masthead will be styled differently from the regular editions of the newspaper and an additional ‘Rashtriya Sanskaran’ will appear on the masthead. ...cont´d

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By R H Dhanani

Aug 10 2009

It is understood that new national edition will create premier class readership among hindi speaking public who do not know English but they are are important segment and are decision maker. This edition will not attact readers who know Hindi and Englli


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