Web-to-print at Ipex

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RedTie revealed new partnerships and a little red book at Ipex. The deals with Heidelberg, manroland, Optimus and Hewlett Packard make it a strong play for Indian offset, digital and hybrid printers. A tie up with Heidelberg and manroland proves web to print has truly come of age and can capture business for any type of print production process. Extending the partnership with HP strengthens the production agnostic approach RedTie has adopted in driving short-run, high value digital print and recognising that integration is essential for an end to end solution underpins the link to leading MIS provider Optimus. RedTie was also handing out The Little RedTie Book of SURVIVAL is a clever little marketing collateral, playing on the industries apprehensions regarding the recession and the decline of print. A clever little sales pitch for RedTies RTT Template, RTT Quotation and RedTies service. ...cont´d

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