Xeikon Café - Cross-media in effective marketing campaigns

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After visiting a number of cities including Modena in Italy, Dusseldorf in Germany and Istanbul in Turkey, the Xeikon Café returned to Belgium in June.  “We were very happy with the turnout in each of the cities we visited,” says Danny Mertens, business development manager document printing at Xeikon. “It seems that many marketing managers are still grappling with the question of whether to go online or offline. Attendees at the Café all left with a clear answer to this question: they need to do both and implement an innovative, integrated print and digital communication strategy. ...cont´d

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