ppi Media and XNiP sign cooperation agreement

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ppi Media and XNiP signed a Cooperation Agreement to create new multimedia ad spaces for newspapers and therefore a direct link between print and online in the publishing industry. While there are numerous approaches, solutions for sinking revenues in the daily newspaper ad business can still be counted on one hand. ppi Media, a company of manroland AG, and XNiP have now jointly presented an approach for ads and editorial content from any print product to the Internet, especially to facebook. Using this new technology – the XNiP code consisting of letters and numbers – readers can text interesting articles or ads to store them in their facebook account, send them to their friends and sort them according to topics. So messages can be transmitted easily in multimedia form, reaching a significantly larger target market than was previously the case for ads without the XNiP code. ...cont´d

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