In a major new partnership with the Swiss firm Robatech Gluing Technology, one of the worlds’s leading gluing system manufacturers In a major new partnership with the Swiss firm Robatech Gluing Technology, one of the worlds's leading gluing system manufacturers, Baldwin Technology has been awarded the exclusive worldwide rights for sales and marketing of Webtack contact gluing systems for the web offset market. This latest partnership is in continuation of Baldwin's strategy of strengthening its position in the press accessory and controls sector.

Baldwin and Robatech will work together to develop new gluing technologies along with the existing product lines. Robatech product manager, Jürgen Kruse, will join Baldwin as product manager for gluing systems, operating from its Friedberg premises in Germany.

Contact gluing is the most commonly used technology in the commercial web offset market today and Baldwin is delighted to offer printers, publishers and press manufacturers the ground breaking gluing systems that have been developed by Robatech, one of the world's experts in this field. Robatech's manufacturing plant in Switzerland will provide research and development facilities for new products for the web offset market, which will be co-branded by the two companies.

“Robatech's expertise in gluing and Baldwin's extensive global sales and support network create a unique combination that will enable us to provide customers with an even greater set of on-folder gluing and finishing solutions,” says Karl Puehringer, president and COO of Baldwin. “Robatech's contact gluing technology complements perfectly our MicroSet contact-less gluing and softening products, ensuring our customers the flexibility to meet their particular requirements.”

Marcel Meyer, president and CEO of Robatech adds: “To continue to grow our position in the web offset market we needed to combine Robatech's advanced gluing technology with a company that has a well established worldwide sales and support network for the printing industry,” says Meyer. “With Baldwin we have found the ideal partner and look forward to working with Baldwin customers to meet their in-line gluing requirements. We are confident this new sales and technology development partnership will create a triple win-situation for our customers and both our companies.