The creators of the innovative Méthode editorial platform have entered the North American market with the appointment of a marketing The creators of the innovative Méthode editorial platform have entered the North American market with the appointment of a marketing manager for the USA and Canada.

“Méthode has allowed many publishers in Europe to make the transition into successful multiple-media enterprises,” said Fred Wilson, EidosMedia's newly appointed marketing manager for North America. “The pressure to deliver multimedia content is acute in the North American market and I believe the Méthode platform offers media organizations a unique opportunity to grow and evolve.”

Fred has 15 years experience in the planning and implementation of major editorial systems in the USA and elsewhere for organizations such as Unisys and CCI. His background as a journalist has given him particular insight into the impact of editorial technologies on newsroom practice. “From a newsroom perspective, Méthode is a great platform,” he said. “It has powerful journalism tools for creating quality news content. I'm excited that Méthode is not a print-oriented system adapted to try to meet the needs of the multi-channel world. Rather, it is an innovative approach designed to deliver content to audiences through a spectrum of output channels.”