Two financial specifications have closed the ‘order-to-invoice’ loop of advertising business processes for newspapers. The AdsML consortium Two financial specifications have closed the ‘order-to-invoice' loop of advertising business processes for newspapers. The AdsML consortium in now inviting public comment.

Invoices, credits, and e-tearsheets are the focus of the new release issued by the AdsML Consortium. With AdsML Framework 3.0 Release 2 — which spotlights AdsML financials and proof of publication — advertisers will attain a level of benefits from implementing the AdsML Framework that only publishers enjoyed until now.

“These are the specifications advertisers, advertising agencies and the vendors who support them have been waiting for,” says AdsML Chair Harald Löffler. “There are now stable AdsML specifications for the entire advertising process, beginning with the ad order and ending with publication and invoicing. For the print portion of the advertising industry, the AdsML Framework is complete.”

As “release candidates,” the financial and proof-of-publication (e-tearsheets) specifications await further public comment and member-wide approval through e-balloting on their adoption before they received the “Approved” designation. However, developers consider both specifications highly stable and expect that changes resulting from the comments period will be minor.

Also included in AdsML Framework 3.0 Release 2 is a patched set of Ad Ticket XMP panels, updated versions of the Controlled vocabularies and TypeLibrary schemas and a copy of the requirements that will guide the addition of Interactive Bookings support to the next version of the AdsMLBookings specification. Substantial other capabilities will be added to AdsMLBookings during the next six-month, development cycle.

Indian Printer and Publisher encourages newspapers to download the new specifications and to give their comments either to us for discussion or for publishing, or directly to the AdsML consortium for discussion.

To download this specification visit http:\\www.cnet.se\adsml .