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WAN to release report on world digital media trends at World Newspaper Conference
May 28, 2007  
 
 

The World Association of Newspapers (WAN) has gathered the latest digital media data and forecasts into a new publication, "World Digital The World Association of Newspapers (WAN) has gathered the latest digital media data and forecasts into a new publication, "World Digital Media Trends" to assist the world's media strategists to profit from the tremendous opportunity of digital media.

The report, a companion to WAN's annual World Press Trends publication, explores global and regional trends in usage patterns and revenue generation in digital media, and compares them with other media. The data include forecasts of these media trends. Details about the report can be found at: http://www.wan-press.org/worlddigitalmediatrends

"Media companies, including multimedia newspapers, are navigating the rapidly changing territories of mobile, internet and other digital media, armed with data and forecasts from a wide variety of disparate sources," said Timothy Balding, chief executive officer of WAN. "We felt there was a need to compile, analyse and provide a context for this data, updated on a regular basis, to provide media analysts with a clearer picture of the digital landscape and the opportunities the trends may represent."

World Digital Media Trends includes information on: Ad spending across media channels; Consumer use of multiple media; Mobile phone revenue opportunities; Simultaneous media consumption; Youth media consumption trends; Video online growth; Local online advertising trends. It also includes the WDMT Index, which shows the digital "hotspots" around the world, to help explain the country-by-country and regional trends in digital consumption and revenue.

 The report – to be unveiled at the World Newspaper Conference in Cape Town, South Africa, 3 to 6 June - was compiled from data provided by a wide variety of sources, including the Arbitron, Borrell Associates, Carnegie Corporation, the European Commission, the Interactive Advertising Bureau, Forrester, Nielsen NetRatings, Morgan Stanley Research, the Organisation for Economic Cooperation and Development, the Online Publishers Association, the Pew Research Center, PriceWaterhouse Coopers, the Readership Institute, Zenith Optimedia, and many others.

 

 
 
 
 
 
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Reader Comment by Anil Sharma

Seems to me this is nothing more than the pot giving an interview about the kettle.

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