At a cover price of Rs 100, GEO is positioned in the upscale segment of the Indian magazine market. GeoIndia, is the magazines first English language version.André Möllersmann, Director GEO International, said: "Gruner + Jahr's first step onto the Indian magazine market is also an important step for GEO. The fact that we now have an English-language edition of GEO International in our portfolio will further accelerate our continued internationalization. The first issue of GEO India already had excellent ad sales. We are confident that GEO will quickly become established among readers as well." The new magazine's editor-in-chief is Kai Friese, an Indian journalist with German ancestors.

A the time of announcing the magazine launch in India, speaking to the financial press, Maheshwar Peri  of Outlook said that there was a big market for knowledge magazines in India and that GEO would be positioned as a family magazine. It will start with a print run of 50,000 copies and although the newsstand price at the time was not public he said would be more affordable than National Geographic which currently sells at Rs 225 (US$ 6) a copy. Moreover, it is planned to base circulation on subscriptions rather than merely rely on the sale and return model of newsstand distribution.

Geo is Gruner + Jahr's most international magazine brand. The reportage magazine GEO is now published in 20 countries. It currently appears in Germany, Austria and Switzerland and is published in regional versions in Bulgaria, Finland, France, Greece, Italy, Croatia, Romania, Russia, Slovakia, Spain, the Czech Republic, Turkey, Hungary, Estonia, Latvia and Lithuania – and now in India as well.

The Outlook group and Time (the magazine publishing arm of Time Warner) have also scheduled the launch of the People magazine in India around June 2008.