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Success of HP Indigo in India

HP unveils vivid pink and vivid green at CEIF 2018

Posted on Friday, 12 January 2018. Posted in Digital Print, Events . Written by Shardul Sharma

HP unveils vivid pink and vivid green at CEIF 2018 L-R: A Appadurai and Abhishek Bhatnagar of HP at the company stand

At the Consumer Electronics Imaging Fair (CEIF) 2018, HP introduced two new colors—vivid pink and vivid green—aimed at the Indian photo segment.

According to A Appadurai, country manager, digital press & inkjet business solutions, GSB, HP Inc India, introduction of these two colors will significantly increase the color gamut for customers in the photo segment. “With these two options the color gamut that can be reproduced increases by almost 135%. We can surpass the quality of silver halide and inkjet technology, at a fraction of the cost. We have already got rave reviews about the added features from our customers,” he said.

HP also displayed the Indigo 7900 at the expo along with samples of various applications that were produced using a variety of technologies from the company. Also present at the HP stand was Canvera, the online photobooks and album printing company for professional photographers and consumers. Canvera presented new formats of books like royalty, solitaire and super books at the show.

Talking about the new developments for this year, Appadurai informed that an HP Indigo 12000 will be installed soon at Dehradun-based Harjit Press. “Indigo 10000 and 12000 are selling like hot cakes. I have been a firm believer in the potential of Indian tier-2, -3 and -4 cities. HP Indigo is now present in 57 different Indian cities and towns. This year we hope to cross 250 Indigo installations in India,” he said.

Packaging will a big focus area for HP this year, said Appadurai, adding that an installation is underway at a big customer in western India. “We will inform about this soon,” he said.

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